During the creative process, the idea of a footprint emerged as a graphic representation of the imprint that a free-range life leaves on the chickens. This imprint influences the quality of the product, symbolized as furrows in the earth to depict an agricultural landscape.

Through the concept of a footprint, the communicative concept of tradition was connected to the client's objectives —the Andalusian countryside, free-range chickens and their quality, and an interest in their environmental impact—.

In line with the trend in the free-range egg industry to depict chickens on labels, different illustrations of chickens were created. The choice was made for a playful, less accurate illustration style, one that exudes innocence in its forms.

It's a design that modernizes the traditional concept through the use of typography and a flat shapes design, combined with spots of flat color. This adds a certain charm to the packaging, allowing for better connection with a more modern target audience.